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Terms of Service


Article 1 (Purpose)

These Terms and Conditions are intended to define the rights, obligations, and responsibilities between Rating Labs Inc. (hereinafter referred to as the “Company”) and its members, as well as other necessary matters regarding the use of the “MURAPOP” service provided by the Company.


Article 2 (Definitions of Terms)

The definitions of the terms used in these Terms and Conditions are as follows:

① “Service” refers to the “MURAPOP” platform service that members can use regardless of the type of device used (PC, smartphone, etc.).

② “Member” refers to a customer who accesses the Company’s service, enters into a service agreement with the Company in accordance with these Terms and Conditions, and uses the services provided by the Company.

③ “User ID” or “Member ID” refers to the email address entered or registered by the member for identification and service usage purposes.

④ “Password” refers to a combination of special characters, letters, and numbers selected by the member to verify that the person granted the User ID is the same individual and to protect the member’s rights and interests.

⑤ “Music Video Rival Match” refers to a service that matches music videos registered on the official YouTube channels of domestic and international artists and agencies based on various issues, and determines the outcome of the match based on the number of views and member votes during the match period.

⑥ “Popup Match” refers to a service that matches content based on current issues and trends in various categories such as movies, dramas, variety shows, webtoons, and games, and determines the outcome based on member votes during the match period.

⑦ “Vote” refers to the act of selecting specific content in a match using “R” (a voting right-type in-app currency) to participate in Music Video Rival Matches and Popup Matches. The voting method and rewards follow Article 12 “Voting Method and Rewards.”

⑧ “MU” refers to a point-type in-app currency that members can accumulate through various activities and participation in the service, and which can be exchanged for rewards.

⑨ “R” refers to a voting right-type in-app currency required for participating in matches and casting votes.

⑩ “Mission” refers to menu services such as “Attendance Rewards,” “Daily Missions,” and “Free Recharge” through which members can earn “MU” and “R” based on their activities and participation.

⑪ “Wallet” refers to a menu service where members can check the usage history of “MU” and “R” and use them (e.g., exchange, gift, or purchase rewards).

⑫ “My” refers to a menu service where members can review and edit their personal information entered for service use and view records of their activities within the service.

⑬ “Alarm” refers to a menu where important information such as service announcements and events can be accessed.


Article 3 (Notification and Amendment of the Terms and Conditions)

① These Terms and Conditions become effective upon being posted on the service screen or otherwise notified to the member.

② The Company may amend these Terms and Conditions to the extent that such amendment does not violate relevant laws including, but not limited to, the Act on the Regulation of Terms and Conditions, the Framework Act on Telecommunications, the Telecommunications Business Act, and the Act on Promotion of Information and Communications Network Utilization and Information Protection, etc.

③ When the Company amends the Terms and Conditions, it shall specify the effective date and reason for the amendment, and notify the members by posting both the current and amended terms on the service screen from 7 days prior to the effective date until the day before the effective date. However, in cases where the amendment significantly affects the rights and obligations of the members, such notice shall be given at least 30 days prior to the effective date.

④ Members have the right to reject the amended Terms and Conditions. A member may express their refusal within 15 days from the date of notice of the amendment. If a member refuses to accept the amendment, the Company may terminate the contract with the member by providing prior notice with a grace period of 15 days. If the member does not express refusal within the specified period or uses the service after the effective date of the amended Terms, the member shall be deemed to have agreed to the amended Terms.


Article 4 (Interpretation of the Terms and Conditions)

① Matters not specified in these Terms and Conditions shall be governed by applicable laws and regulations, including but not limited to the Act on the Regulation of Terms and Conditions, the Framework Act on Telecommunications, the Telecommunications Business Act, and the Act on Promotion of Information and Communications Network Utilization and Information Protection.

② In the event that a member enters into an individual agreement with the Company for the use of the service, the provisions of such individual agreement shall take precedence.


Article 5 (Formation of the Service Agreement)

① The service agreement (“Agreement”) between the Company and the user is established when the user agrees to the Terms and Conditions and the Privacy Policy and applies for membership (service use), and the Company approves such application.

② By clicking the “Agree” button at the time of application, the user is deemed to have consented to the Terms and Conditions and the Privacy Policy.

③ The Company, in principle, approves membership applications. However, the Company may refuse to approve or may terminate the Agreement afterward under the following circumstances:

  1. If the applicant has previously lost membership under these Terms and Conditions;

  2. If the application is made under a false name or using another person’s identity;

  3. If false information is provided, or required information requested by the Company is not submitted;

  4. If the applicant is under the age of 14 and has not obtained consent from their legal guardian (e.g., a parent) when providing “personal information” as defined by the Act on Promotion of Information and Communications Network Utilization and Information Protection;

   5. If approval is impossible due to the user's fault or if the application violates other regulations specified by the Company.

④ The Company may defer approval of applications if there is insufficient service-related infrastructure or due to technical or operational issues.

⑤ If the Company does not approve or defers approval of a membership application pursuant to Paragraphs 2 and 3, it shall, in principle, notify the applicant.

⑥ The Agreement is deemed to have been formed at the point in the application process when the Company indicates that registration is complete.


Article 6 (Application for Service Use)

① A user who wishes to become a member and use the service must provide the information requested by the Company, such as an email address. However, users who do not provide accurate and truthful information may not receive legal protection and may face restrictions in service use.

② The service can be accessed through a simplified sign-up process. However, if a new feature requiring real-name verification is developed in the future, users must complete identity verification (including methods such as I-PIN, a substitute for resident registration number) to use such services. Users who are not registered under their real name may not assert any rights.

③ If a user applies for the service with fraudulent intent or means, such as by stealing another person's personal information, their ID may be deleted without prior notice, and the user may be subject to penalties under applicable laws.

Article 7 (Obligation to Protect Personal Information)

All information provided by a member in connection with the Company’s services shall be governed by the Privacy Policy, and the collection and use of member information by the Company shall be regulated in accordance with that policy.

By using the service, the member acknowledges and agrees that the Company may collect and use their personal information as outlined in the Privacy Policy.

As part of providing the service to the member, the Company may need to send notifications related to the service and other administrative messages.


Article 8 (Member’s Responsibility to Manage ID and Password)

Members are solely responsible for protecting and managing all actions related to the password used for this service.

The Company recommends that members set a strong password (a combination of uppercase and lowercase letters, numbers, and symbols) for their social login accounts.

The Company shall not be held liable for any loss or damage incurred due to failure to comply with these security recommendations.


Article 9 (Notification to Members)

① Unless otherwise specified in this Agreement, the Company may notify members via the email address or other contact information provided by the member.

② In the case of a general notice to all members, the Company may substitute the notice in Paragraph 1 by posting it in the “Notices” section of the service for seven (7) days or more.


Article 10 (Obligations of the Company)

① The Company shall not engage in any acts prohibited by relevant laws or this Agreement, or contrary to public morals, and shall make its best efforts to provide continuous and stable services.

② The Company shall establish a security system to protect members' personal information (including credit information) so that members can use the service safely, and it shall disclose and comply with its privacy policy.

③ If the Company deems that any opinion or complaint raised by a member in connection with the use of the service is justified, it shall address such matter. The Company shall inform the member of the process and result through the customer center or email.

④ The Company shall clearly display the following items in the app settings menu (e.g., User Guide or FAQ) for the member’s easy understanding:

   1. Usage method, rewards, and benefits related to Music Video Rival Matches

   2. Usage method, rewards, and benefits related to Popup Matches

   3. Description and usage method of the in-app currencies MU and R

   4. Explanation of each menu within the Murapop service


Article 11 (Acquisition and Use of In-App Currency)

① The methods by which the in-app currency "R" is provided to members by the Company are as follows:

    1. Automatically upon signing up for the Murapop app

   2. Through execution of the “Daily Attendance” mission

   3. Through completion of the “Daily Missions”

   4. By exchanging "MU" for "R" in the Wallet

   5. By receiving a gift from a friend via the Wallet's “Gift” function

② Details of acquired "R" can be checked in the Wallet menu.

③ Acquired "R" may be used for participating in match voting or for gifting to friends.

④ The methods by which the in-app currency "MU" is provided to members by the Company are as follows:

    1. Automatically upon signing up for the Murapop app

    2. Through execution of the “Daily Attendance” mission

    3. By viewing ads through the “Free Recharge” mission

    4. As a reward for winning matches (Music Video Rival Match, Popup Match)

⑤ Details of acquired "MU" can be checked in the Wallet menu.

⑥ Acquired "MU" can be exchanged in the Wallet for "R" or goods.

⑦ Acquired "R" and "MU" cannot be transferred, inherited, lent, or used as collateral for any purpose.


Article 12 (Voting Method and Rewards)

① Members may participate in the Music Video Rival Match and Popup Match by using their owned “R” (Al) tokens to vote.

② The voting method and reward system for the Music Video Rival Match are as follows:

    1. Each round consists of five (subject to change) individual matches and is updated once a week.

    2. Members can participate and vote in each match by using their “R”. Note that 1 “R” does not always equate to 1 vote, and the required number of “R” per vote may vary by match.

    3. Members may cast up to 3 votes per individual match. Duplicate voting on a single option is allowed, but split voting between contestants in the same match is not.

    4. Votes cannot be modified or canceled once submitted. However, additional votes may be cast within the allowed voting limit during the match period.

     5. If the member’s chosen side wins, the member receives a reward in “MU” based on the number of votes cast and the match’s designated reward amount. The reward amount varies by match.

     6. If a member wins all matches within a round, they receive an additional “Round Reward” in “MU”.

         a. Total Round Reward = (Total number of votes in the round) × (MU per vote; varies by round)

         b. Distributed Round Reward = (Total Round Reward) ÷ (Number of members who won all matches in that round)

         c. The number of votes cast by each winning member does not affect the division of the Round Reward.

         d. If no member wins all matches in the round, the Round Reward will be rolled over to the next round.

③ The voting method and reward system for the Popup Match are as follows:

     1. Popup Matches are updated irregularly and their durations vary.

     2. Members can participate and vote in each match by using their “R”. Note that 1 “R” does not always equate to 1 vote, and the required number of “R” per vote may vary by match.

     3. Members may cast up to 3 votes per individual match. Duplicate voting on a single option is allowed, but split voting is not.

     4. Votes cannot be modified or canceled once submitted. However, additional votes may be cast within the allowed voting limit during the match period.

     5. If the member’s chosen side wins, the member receives a reward in “MU” based on the number of votes cast and the match’s designated reward amount. The reward amount varies by match.


Article 13 (Match Results)

① Music Video Rival Match winners are determined based on the total score, which is calculated by combining the number of official YouTube views during the match period with the number of member votes:

    1. Scoring Formula:

  Final Score = (YouTube Views × 0.003) + (Total Votes × 1.0)

    2. In the event of a tie in the final score, the following tiebreaker rules apply in order:

        a. The team with the higher number of votes in the final 1 hour before the match ends is declared the winner.

        b. If still tied, the team with the higher number of votes in the final 30 minutes before the match ends is the winner.

        c. If still tied, the team with the higher number of votes in the final 10 minutes before the match ends is the winner.

        d. If still tied, the tie is broken by comparing vote counts minute-by-minute from the last 9 minutes to the final minute, until a winner is determined.

    3. All scores are calculated based on Korean Standard Time (KST), and the official YouTube music video views are collected during the match period, from the match start time to the end time.

② Popup Match winners are determined solely by the number of votes collected during the match period:

     1. Scoring Formula: Final Score = (Total Votes × 1.0)

     2. In the event of a tie in the final vote count, the following tiebreaker rules apply in order:

         a. The team with the higher number of votes in the final 1 hour before the match ends is declared the winner.

         b. If still tied, the team with the higher number of votes in the final 30 minutes before the match ends is the winner.

         c. If still tied, the team with the higher number of votes in the final 10 minutes before the match ends is the winner.

         d. If still tied, the tie is broken by comparing vote counts minute-by-minute from the last 9 minutes to the final minute, until a winner is determined.

     3. The total number of votes is counted based on Korean Standard Time (KST).

     4. When a new Popup Match begins, the remaining time is displayed, and votes are counted from the official start time to the end time.


Article 14 (Use of Partnered Content)

     1. Members may use their accumulated in-app currency to access or purchase various partnered content provided within the service.

     2. The availability and details of partnered content may change depending on agreements with third-party partners. Prices for such content may differ from general retail prices, as they are calculated based on factors such as partner supply costs, transaction fees, and operational expenses.

     3. For partnered content such as coffee vouchers or convenience store coupons that are used on-site, the company shall be considered to have fulfilled its obligation lawfully by delivering the relevant barcode to the member’s mobile device.

     4. Coupons purchased within the service are non-refundable in cases of simple change of mind by the member.

     5. In the event of a dispute regarding partnered content, the company shall not be held liable if the issue is clearly attributable to the partnered vendor.


Article 15 (Correction, Cancellation, and Expiration of In-App Currency)

① In the event of an error in the accumulation of in-app currency, the member may request a correction within 30 days from the date the error occurred. If the request is deemed legitimate, the company shall correct the error within 30 days of the request date.

② If the member obtains points through fraudulent means such as client modification, hacking, or macros—e.g., by not actually viewing an advertisement or by earning more points than warranted—the improperly earned points will be reset to zero.

③ If the company is unable to receive payment from the advertiser due to bankruptcy, default, or other reasons in the transaction process, it may cancel the points accumulated from that advertisement. In such cases, liability lies with the advertiser. The company may, at its discretion, provide compensation points to the member in an amount not exceeding 10% of the canceled points.

④ In-app currency (R and MU) not used within 12 months from the date of accumulation will expire sequentially.

⑤ Points of members who have had no activity in terms of accumulation or usage of in-app currency for a continuous period of more than 3 months may be subject to expiration.


Article 16 (Suspension of Service Use or Termination of Agreement)

① Members must not engage in the following acts:

     1. Registering false information during the membership registration process

    2. Stealing another person’s information

    3. Distributing false content related to the company’s services

    4. Transmitting or posting false information other than that designated by the company

     5. Infringing upon the intellectual property rights, such as copyrights, of the company or third parties

     6. Damaging the reputation of the company or third parties or interfering with their business operations

     7. Disclosing or posting obscene, violent, or otherwise socially unacceptable messages, comments, or other content

     8. Using the service for commercial purposes without the company’s prior consent

     9. Engaging in any other illegal or improper activities as reasonably determined by the company

② Members shall comply with relevant laws, the provisions of this Agreement, the service usage guidelines, any notices issued by the company, and other precautions announced in connection with the service. Members shall not engage in any activities that interfere with the company’s operations.


Article 17 (Provision of Services, etc.)

① In principle, the services shall be provided 24 hours a day, 365 days a year.

② The company may temporarily suspend the provision of services in the event of maintenance, replacement, malfunction of computers or other information and communication equipment, network disruption, or other significant operational reasons. In such cases, the company shall notify the members in accordance with Article 9 (Notification to Members). However, if prior notice is not possible due to unavoidable circumstances, the company may notify members afterward.

③ The company may conduct regular inspections if necessary for the provision of services, and the regular inspection schedule shall be announced on the service screen.


Article 18 (Modification of Services)

① If deemed reasonably necessary, the company may modify all or part of the services it provides for operational or technical reasons. In the event of any changes to the content, usage method, or usage time of the services, the company shall notify users by posting the reason for the change, the details of the modified services, and the date of application on the initial screen of the relevant service at least 7 days prior to the change.

② The company may revise, suspend, or alter some or all of the services due to policy or operational needs. Unless otherwise stipulated by applicable law, the company shall not be obligated to compensate users for such modifications.


Article 19 (Provision of Information and Advertisement Display)

① In the course of operating the service, the company may provide various types of information to members by posting on the service's notice board or by email or other methods.

② By agreeing to join the "MURAPOP" service, the member is deemed to have consented to receiving such emails.


Article 20 (Responsibility for Member Comments)

① The company may delete, reject, or take other necessary actions regarding comments posted by members within the service without prior notice if such comments are deemed to fall under any of the following:

    1. Content that defames or damages the reputation of the company, other members, or third parties.

    2. Content that violates public order or morals.

    3. Content deemed to be associated with criminal activities.

    4. Content that infringes upon the copyrights of the company, third parties, or other rights.

    5. Content that incites political or religious conflict in a manner that violates laws or infringes upon the rights of others.

    6. Content that includes unnecessary or unauthorized advertisements or promotional material.

    7. Content created by impersonating another person or by unauthorized alteration of another’s information.

    8. Content that repeatedly posts the same message in a manner that deviates from the intended purpose.

    9. Content designated or pre-designated as harmful to minors under the Act on Promotion of Information and Communications Network Utilization and Information Protection or the Youth Protection Act, or deemed equivalent.

    10. Content deemed to violate relevant laws or the detailed usage guidelines of the company’s individual services.


Article 21 (Ownership of Rights)

The company grants members only a right to use their account, ID, nickname, etc., within the conditions set by the company in connection with the service. Members may not transfer, sell, or offer such rights as collateral or engage in any similar disposition. In addition, copyrights for comments, posts, and other content created or registered by members while using the service belong to the respective members; however, the company shall have a non-exclusive, royalty-free right to use such content within the scope of service operation and promotion.


Article 22 (Termination and Cancellation by Members)

① Members may request to withdraw from the service at any time through the personal account settings menu, and the company shall process such requests immediately in accordance with applicable laws and regulations.

② When a member terminates the contract, all of the member’s data shall be deleted immediately, except where the company is required to retain certain information in accordance with relevant laws and its Privacy Policy.

③ Upon contract termination, all data registered under the member's account will be permanently deleted.


Article 23 (Restrictions on Use, etc.)

① If a member violates the obligations under these Terms or interferes with the normal operation of the service, the company may impose restrictions on the use of the service in stages, such as warnings, temporary suspensions, or termination of the contract.

② Notwithstanding the preceding paragraph, the company may immediately terminate the contract in the event of violations of applicable laws, including but not limited to: identity or payment fraud under the Resident Registration Act, provision of illegal software or interference with service operations under the Copyright Act or the Act on the Protection of Computer Programs, illegal communications or hacking, distribution of malicious software, or unauthorized access under the Information and Communications Network Act. Upon such termination, all benefits acquired through the service will be forfeited without compensation.

③ The specific terms and details of usage restrictions under this Article shall be governed by the company’s Usage Restriction Policy and related guidelines.

④ In the event the company restricts service use or terminates the contract under this Article, it shall notify the member in accordance with Article 9 (Notification to Members).

⑤ Members may file an objection to such restrictions in accordance with the procedures set by the company. If the company deems the objection valid, it shall promptly reinstate the member’s access to the service.


Article 24 (Compensation for Damages to Members)

The company shall handle matters related to the criteria, scope, method, and procedure for compensating members for damages caused by service errors, in accordance with the Guidelines for the Protection of Digital Content Users.


Article 25 (Dispute Resolution Regarding the Service)

① The Company shall promptly address any opinions or complaints raised by members in connection with the use of the service. However, if prompt handling is difficult, the Company shall notify the member of the reason and the expected resolution schedule.

② Disputes between the Company and the member may be resolved through the mediation procedures of the Electronic Commerce Dispute Mediation Committee established under the Framework Act on Electronic Commerce.


Article 26 (Ownership of Copyrights and Restrictions on Use)

① All intellectual property rights, including trademarks, logos, services, and advertisements provided by the Company, are the property of the Company.

② Members shall not reproduce, transmit, publish, distribute, broadcast, or otherwise use any information obtained through the service for commercial purposes, or allow a third party to use such information, without prior consent from the Company.


Article 27 (Use and Validity Period of Reward Currency)

① All reward currencies (MU, R) acquired by the Member within the Service may only be used on the device where the MURAPOP application is downloaded or installed.

② The reward currencies (MU, R) acquired by the Member do not have a fixed validity period. However, if unused for 12 consecutive months from the date of accrual, they will expire in order. In addition, all reward currencies will automatically be deleted upon Member withdrawal. In the event that the Service is discontinued in accordance with Article 18, Paragraph 2, the usage period shall be until the date specified in the Service termination notice.


Article 28 (Limitation of Liability)

① The Company shall not be held liable for failure to provide the Service due to force majeure events such as natural disasters or other events beyond its reasonable control.

② The Company shall not be liable for any service disruption caused by reasons attributable to the Member.

③ The Company shall not be responsible for the reliability, accuracy, or content of information, materials, or facts posted by Members in connection with the Service.

④ The Company shall not be liable for any transactions or disputes between Members or between a Member and a third party made through the Service.

⑤ The Company shall not be liable for any damages arising from the use of Services provided free of charge, unless otherwise stipulated by applicable laws.


Article 29 (Governing Law and Jurisdiction)

① Any lawsuits filed between the Company and the Member shall be governed by the laws of the Republic of Korea.

② Any legal disputes arising between the Company and the Member shall be brought before the competent court as prescribed by the Civil Procedure Act of the Republic of Korea.











Terms of Service                                         Service Operation Policy                             Disclaimer & Legal Notice                            Privacy Policy   

Marketing Information Consent              Location-Based Service Terms                  Youth Protection Policy 











Terms of Service


Article 1 (Purpose)

These Terms and Conditions are intended to define the rights, obligations, and responsibilities between Rating Labs Inc. (hereinafter referred to as the “Company”) and its members, as well as other necessary matters regarding the use of the “MURA” service provided by the Company.


Article 2 (Definitions of Terms)

The definitions of the terms used in these Terms and Conditions are as follows:

① “Service” refers to the “MURA” platform service that members can use regardless of the type of device used (PC, smartphone, etc.).

② “Member” refers to a customer who accesses the Company’s service, enters into a service agreement with the Company in accordance with these Terms and Conditions, and uses the services provided by the Company.

③ “User ID” or “Member ID” refers to the email address entered or registered by the member for identification and service usage purposes.

④ “Password” refers to a combination of special characters, letters, and numbers selected by the member to verify that the person granted the User ID is the same individual and to protect the member’s rights and interests.

⑤ “Music Video Rival Match” refers to a service that matches music videos registered on the official YouTube channels of domestic and international artists and agencies based on various issues, and determines the outcome of the match based on the number of views and member votes during the match period.

⑥ “Popup Match” refers to a service that matches content based on current issues and trends in various categories such as movies, dramas, variety shows, webtoons, and games, and determines the outcome based on member votes during the match period.

⑦ “Vote” refers to the act of selecting specific content in a match using “R” (a voting right-type in-app currency) to participate in Music Video Rival Matches and Popup Matches. The voting method and rewards follow Article 12 “Voting Method and Rewards.”

⑧ “MU” refers to a point-type in-app currency that members can accumulate through various activities and participation in the service, and which can be exchanged for rewards.

⑨ “R” refers to a voting right-type in-app currency required for participating in matches and casting votes.

⑩ “Mission” refers to menu services such as “Attendance Rewards,” “Daily Missions,” and “Free Recharge” through which members can earn “MU” and “R” based on their activities and participation.

⑪ “Wallet” refers to a menu service where members can check the usage history of “MU” and “R” and use them (e.g., exchange, gift, or purchase rewards).

⑫ “My” refers to a menu service where members can review and edit their personal information entered for service use and view records of their activities within the service.

⑬ “Alarm” refers to a menu where important information such as service announcements and events can be accessed.


Article 3 (Notification and Amendment of the Terms and Conditions)

① These Terms and Conditions become effective upon being posted on the service screen or otherwise notified to the member.

② The Company may amend these Terms and Conditions to the extent that such amendment does not violate relevant laws including, but not limited to, the Act on the Regulation of Terms and Conditions, the Framework Act on Telecommunications, the Telecommunications Business Act, and the Act on Promotion of Information and Communications Network Utilization and Information Protection, etc.

③ When the Company amends the Terms and Conditions, it shall specify the effective date and reason for the amendment, and notify the members by posting both the current and amended terms on the service screen from 7 days prior to the effective date until the day before the effective date. However, in cases where the amendment significantly affects the rights and obligations of the members, such notice shall be given at least 30 days prior to the effective date.

④ Members have the right to reject the amended Terms and Conditions. A member may express their refusal within 15 days from the date of notice of the amendment. If a member refuses to accept the amendment, the Company may terminate the contract with the member by providing prior notice with a grace period of 15 days. If the member does not express refusal within the specified period or uses the service after the effective date of the amended Terms, the member shall be deemed to have agreed to the amended Terms.


Article 4 (Interpretation of the Terms and Conditions)

① Matters not specified in these Terms and Conditions shall be governed by applicable laws and regulations, including but not limited to the Act on the Regulation of Terms and Conditions, the Framework Act on Telecommunications, the Telecommunications Business Act, and the Act on Promotion of Information and Communications Network Utilization and Information Protection.

② In the event that a member enters into an individual agreement with the Company for the use of the service, the provisions of such individual agreement shall take precedence.


Article 5 (Formation of the Service Agreement)

① The service agreement (“Agreement”) between the Company and the user is established when the user agrees to the Terms and Conditions and the Privacy Policy and applies for membership (service use), and the Company approves such application.

② By clicking the “Agree” button at the time of application, the user is deemed to have consented to the Terms and Conditions and the Privacy Policy.

③ The Company, in principle, approves membership applications. However, the Company may refuse to approve or may terminate the Agreement afterward under the following circumstances:

  1. If the applicant has previously lost membership under these Terms and Conditions;

  2. If the application is made under a false name or using another person’s identity;

  3. If false information is provided, or required information requested by the Company is not submitted;

  4. If the applicant is under the age of 14 and has not obtained consent from their legal guardian (e.g., a parent) when providing “personal information” as defined by the Act on Promotion of Information and Communications Network Utilization and Information Protection;

   5. If approval is impossible due to the user's fault or if the application violates other regulations specified by the Company.

④ The Company may defer approval of applications if there is insufficient service-related infrastructure or due to technical or operational issues.

⑤ If the Company does not approve or defers approval of a membership application pursuant to Paragraphs 2 and 3, it shall, in principle, notify the applicant.

⑥ The Agreement is deemed to have been formed at the point in the application process when the Company indicates that registration is complete.


Article 6 (Application for Service Use)

① A user who wishes to become a member and use the service must provide the information requested by the Company, such as an email address. However, users who do not provide accurate and truthful information may not receive legal protection and may face restrictions in service use.

② The service can be accessed through a simplified sign-up process. However, if a new feature requiring real-name verification is developed in the future, users must complete identity verification (including methods such as I-PIN, a substitute for resident registration number) to use such services. Users who are not registered under their real name may not assert any rights.

③ If a user applies for the service with fraudulent intent or means, such as by stealing another person's personal information, their ID may be deleted without prior notice, and the user may be subject to penalties under applicable laws.

Article 7 (Obligation to Protect Personal Information)

All information provided by a member in connection with the Company’s services shall be governed by the Privacy Policy, and the collection and use of member information by the Company shall be regulated in accordance with that policy.

By using the service, the member acknowledges and agrees that the Company may collect and use their personal information as outlined in the Privacy Policy.

As part of providing the service to the member, the Company may need to send notifications related to the service and other administrative messages.


Article 8 (Member’s Responsibility to Manage ID and Password)

Members are solely responsible for protecting and managing all actions related to the password used for this service.

The Company recommends that members set a strong password (a combination of uppercase and lowercase letters, numbers, and symbols) for their social login accounts.

The Company shall not be held liable for any loss or damage incurred due to failure to comply with these security recommendations.


Article 9 (Notification to Members)

① Unless otherwise specified in this Agreement, the Company may notify members via the email address or other contact information provided by the member.

② In the case of a general notice to all members, the Company may substitute the notice in Paragraph 1 by posting it in the “Notices” section of the service for seven (7) days or more.


Article 10 (Obligations of the Company)

① The Company shall not engage in any acts prohibited by relevant laws or this Agreement, or contrary to public morals, and shall make its best efforts to provide continuous and stable services.

② The Company shall establish a security system to protect members' personal information (including credit information) so that members can use the service safely, and it shall disclose and comply with its privacy policy.

③ If the Company deems that any opinion or complaint raised by a member in connection with the use of the service is justified, it shall address such matter. The Company shall inform the member of the process and result through the customer center or email.

④ The Company shall clearly display the following items in the app settings menu (e.g., User Guide or FAQ) for the member’s easy understanding:

   1. Usage method, rewards, and benefits related to Music Video Rival Matches

   2. Usage method, rewards, and benefits related to Popup Matches

   3. Description and usage method of the in-app currencies MU and R

   4. Explanation of each menu within the Mura service


Article 11 (Acquisition and Use of In-App Currency)

① The methods by which the in-app currency "R" is provided to members by the Company are as follows:

    1. Automatically upon signing up for the Mura app

   2. Through execution of the “Daily Attendance” mission

   3. Through completion of the “Daily Missions”

   4. By exchanging "MU" for "R" in the Wallet

   5. By receiving a gift from a friend via the Wallet's “Gift” function

② Details of acquired "R" can be checked in the Wallet menu.

③ Acquired "R" may be used for participating in match voting or for gifting to friends.

④ The methods by which the in-app currency "MU" is provided to members by the Company are as follows:

    1. Automatically upon signing up for the Mura app

    2. Through execution of the “Daily Attendance” mission

    3. By viewing ads through the “Free Recharge” mission

    4. As a reward for winning matches (Music Video Rival Match, Popup Match)

⑤ Details of acquired "MU" can be checked in the Wallet menu.

⑥ Acquired "MU" can be exchanged in the Wallet for "R" or goods.

⑦ Acquired "R" and "MU" cannot be transferred, inherited, lent, or used as collateral for any purpose.


Article 12 (Voting Method and Rewards)

① Members may participate in the Music Video Rival Match and Popup Match by using their owned “R” (Al) tokens to vote.

② The voting method and reward system for the Music Video Rival Match are as follows:

    1. Each round consists of five (subject to change) individual matches and is updated once a week.

    2. Members can participate and vote in each match by using their “R”. Note that 1 “R” does not always equate to 1 vote, and the required number of “R” per vote may vary by match.

    3. Members may cast up to 3 votes per individual match. Duplicate voting on a single option is allowed, but split voting between contestants in the same match is not.

    4. Votes cannot be modified or canceled once submitted. However, additional votes may be cast within the allowed voting limit during the match period.

     5. If the member’s chosen side wins, the member receives a reward in “MU” based on the number of votes cast and the match’s designated reward amount. The reward amount varies by match.

     6. If a member wins all matches within a round, they receive an additional “Round Reward” in “MU”.

         a. Total Round Reward = (Total number of votes in the round) × (MU per vote; varies by round)

         b. Distributed Round Reward = (Total Round Reward) ÷ (Number of members who won all matches in that round)

         c. The number of votes cast by each winning member does not affect the division of the Round Reward.

         d. If no member wins all matches in the round, the Round Reward will be rolled over to the next round.

③ The voting method and reward system for the Popup Match are as follows:

     1. Popup Matches are updated irregularly and their durations vary.

     2. Members can participate and vote in each match by using their “R”. Note that 1 “R” does not always equate to 1 vote, and the required number of “R” per vote may vary by match.

     3. Members may cast up to 3 votes per individual match. Duplicate voting on a single option is allowed, but split voting is not.

     4. Votes cannot be modified or canceled once submitted. However, additional votes may be cast within the allowed voting limit during the match period.

     5. If the member’s chosen side wins, the member receives a reward in “MU” based on the number of votes cast and the match’s designated reward amount. The reward amount varies by match.


Article 13 (Match Results)

① Music Video Rival Match winners are determined based on the total score, which is calculated by combining the number of official YouTube views during the match period with the number of member votes:

    1. Scoring Formula:

  Final Score = (YouTube Views × 0.003) + (Total Votes × 1.0)

    2. In the event of a tie in the final score, the following tiebreaker rules apply in order:

        a. The team with the higher number of votes in the final 1 hour before the match ends is declared the winner.

        b. If still tied, the team with the higher number of votes in the final 30 minutes before the match ends is the winner.

        c. If still tied, the team with the higher number of votes in the final 10 minutes before the match ends is the winner.

        d. If still tied, the tie is broken by comparing vote counts minute-by-minute from the last 9 minutes to the final minute, until a winner is determined.

    3. All scores are calculated based on Korean Standard Time (KST). The YouTube view count is collected based on the following standard:

Example: If a match runs from June 1, 2025, 00:00 KST to June 7, 2025, 23:59 KST, the starting view count is taken from May 31, 2025, 23:58 KST.

To prevent data collection failures, the view count is also collected 2 minutes before the start and 2 minutes after the end of the match.

② Popup Match winners are determined solely by the number of votes collected during the match period:

     1. Scoring Formula: Final Score = (Total Votes × 1.0)

     2. In the event of a tie in the final vote count, the following tiebreaker rules apply in order:

         a. The team with the higher number of votes in the final 1 hour before the match ends is declared the winner.

         b. If still tied, the team with the higher number of votes in the final 30 minutes before the match ends is the winner.

         c. If still tied, the team with the higher number of votes in the final 10 minutes before the match ends is the winner.

         d. If still tied, the tie is broken by comparing vote counts minute-by-minute from the last 9 minutes to the final minute, until a winner is determined.

     3. The total number of votes is counted based on Korean Standard Time (KST).

     4. When a new Popup Match begins, the remaining time is displayed, and votes are counted from the official start time to the end time.


Article 14 (Use of Partnered Content)

     1. Members may use their accumulated in-app currency to access or purchase various partnered content provided within the service.

     2. The availability and details of partnered content may change depending on agreements with third-party partners. Prices for such content may differ from general retail prices, as they are calculated based on factors such as partner supply costs, transaction fees, and operational expenses.

     3. For partnered content such as coffee vouchers or convenience store coupons that are used on-site, the company shall be considered to have fulfilled its obligation lawfully by delivering the relevant barcode to the member’s mobile device.

     4. Coupons purchased within the service are non-refundable in cases of simple change of mind by the member.

     5. In the event of a dispute regarding partnered content, the company shall not be held liable if the issue is clearly attributable to the partnered vendor.


Article 15 (Correction, Cancellation, and Expiration of In-App Currency)

① In the event of an error in the accumulation of in-app currency, the member may request a correction within 30 days from the date the error occurred. If the request is deemed legitimate, the company shall correct the error within 30 days of the request date.

② If the member obtains points through fraudulent means such as client modification, hacking, or macros—e.g., by not actually viewing an advertisement or by earning more points than warranted—the improperly earned points will be reset to zero.

③ If the company is unable to receive payment from the advertiser due to bankruptcy, default, or other reasons in the transaction process, it may cancel the points accumulated from that advertisement. In such cases, liability lies with the advertiser. The company may, at its discretion, provide compensation points to the member in an amount not exceeding 10% of the canceled points.

④ In-app currency (R and MU) not used within 12 months from the date of accumulation will expire sequentially.

⑤ Points of members who have had no activity in terms of accumulation or usage of in-app currency for a continuous period of more than 3 months may be subject to expiration.


Article 16 (Suspension of Service Use or Termination of Agreement)

① Members must not engage in the following acts:

     1. Registering false information during the membership registration process

    2. Stealing another person’s information

    3. Distributing false content related to the company’s services

    4. Transmitting or posting false information other than that designated by the company

     5. Infringing upon the intellectual property rights, such as copyrights, of the company or third parties

     6. Damaging the reputation of the company or third parties or interfering with their business operations

     7. Disclosing or posting obscene, violent, or otherwise socially unacceptable messages, comments, or other content

     8. Using the service for commercial purposes without the company’s prior consent

     9. Engaging in any other illegal or improper activities as reasonably determined by the company

② Members shall comply with relevant laws, the provisions of this Agreement, the service usage guidelines, any notices issued by the company, and other precautions announced in connection with the service. Members shall not engage in any activities that interfere with the company’s operations.


Article 17 (Provision of Services, etc.)

① In principle, the services shall be provided 24 hours a day, 365 days a year.

② The company may temporarily suspend the provision of services in the event of maintenance, replacement, malfunction of computers or other information and communication equipment, network disruption, or other significant operational reasons. In such cases, the company shall notify the members in accordance with Article 9 (Notification to Members). However, if prior notice is not possible due to unavoidable circumstances, the company may notify members afterward.

③ The company may conduct regular inspections if necessary for the provision of services, and the regular inspection schedule shall be announced on the service screen.


Article 18 (Modification of Services)

① If deemed reasonably necessary, the company may modify all or part of the services it provides for operational or technical reasons. In the event of any changes to the content, usage method, or usage time of the services, the company shall notify users by posting the reason for the change, the details of the modified services, and the date of application on the initial screen of the relevant service at least 7 days prior to the change.

② The company may revise, suspend, or alter some or all of the services due to policy or operational needs. Unless otherwise stipulated by applicable law, the company shall not be obligated to compensate users for such modifications.


Article 19 (Provision of Information and Advertisement Display)

① In the course of operating the service, the company may provide various types of information to members by posting on the service's notice board or by email or other methods.

② By agreeing to join the "MURA" service, the member is deemed to have consented to receiving such emails.


Article 20 (Responsibility for Member Comments)

① The company may delete, reject, or take other necessary actions regarding comments posted by members within the service without prior notice if such comments are deemed to fall under any of the following:

    1. Content that defames or damages the reputation of the company, other members, or third parties.

    2. Content that violates public order or morals.

    3. Content deemed to be associated with criminal activities.

    4. Content that infringes upon the copyrights of the company, third parties, or other rights.

    5. Content that incites political or religious conflict in a manner that violates laws or infringes upon the rights of others.

    6. Content that includes unnecessary or unauthorized advertisements or promotional material.

    7. Content created by impersonating another person or by unauthorized alteration of another’s information.

    8. Content that repeatedly posts the same message in a manner that deviates from the intended purpose.

    9. Content designated or pre-designated as harmful to minors under the Act on Promotion of Information and Communications Network Utilization and Information Protection or the Youth Protection Act, or deemed equivalent.

    10. Content deemed to violate relevant laws or the detailed usage guidelines of the company’s individual services.


Article 21 (Ownership of Rights)

The company grants members only a right to use their account, ID, nickname, etc., within the conditions set by the company in connection with the service. Members may not transfer, sell, or offer such rights as collateral or engage in any similar disposition. In addition, copyrights for comments, posts, and other content created or registered by members while using the service belong to the respective members; however, the company shall have a non-exclusive, royalty-free right to use such content within the scope of service operation and promotion.


Article 22 (Termination and Cancellation by Members)

① Members may request to withdraw from the service at any time through the personal account settings menu, and the company shall process such requests immediately in accordance with applicable laws and regulations.

② When a member terminates the contract, all of the member’s data shall be deleted immediately, except where the company is required to retain certain information in accordance with relevant laws and its Privacy Policy.

③ Upon contract termination, all data registered under the member's account will be permanently deleted.


Article 23 (Restrictions on Use, etc.)

① If a member violates the obligations under these Terms or interferes with the normal operation of the service, the company may impose restrictions on the use of the service in stages, such as warnings, temporary suspensions, or termination of the contract.

② Notwithstanding the preceding paragraph, the company may immediately terminate the contract in the event of violations of applicable laws, including but not limited to: identity or payment fraud under the Resident Registration Act, provision of illegal software or interference with service operations under the Copyright Act or the Act on the Protection of Computer Programs, illegal communications or hacking, distribution of malicious software, or unauthorized access under the Information and Communications Network Act. Upon such termination, all benefits acquired through the service will be forfeited without compensation.

③ The specific terms and details of usage restrictions under this Article shall be governed by the company’s Usage Restriction Policy and related guidelines.

④ In the event the company restricts service use or terminates the contract under this Article, it shall notify the member in accordance with Article 9 (Notification to Members).

⑤ Members may file an objection to such restrictions in accordance with the procedures set by the company. If the company deems the objection valid, it shall promptly reinstate the member’s access to the service.


Article 24 (Compensation for Damages to Members)

The company shall handle matters related to the criteria, scope, method, and procedure for compensating members for damages caused by service errors, in accordance with the Guidelines for the Protection of Digital Content Users.


Article 25 (Dispute Resolution Regarding the Service)

① The Company shall promptly address any opinions or complaints raised by members in connection with the use of the service. However, if prompt handling is difficult, the Company shall notify the member of the reason and the expected resolution schedule.

② Disputes between the Company and the member may be resolved through the mediation procedures of the Electronic Commerce Dispute Mediation Committee established under the Framework Act on Electronic Commerce.


Article 26 (Ownership of Copyrights and Restrictions on Use)

① All intellectual property rights, including trademarks, logos, services, and advertisements provided by the Company, are the property of the Company.

② Members shall not reproduce, transmit, publish, distribute, broadcast, or otherwise use any information obtained through the service for commercial purposes, or allow a third party to use such information, without prior consent from the Company.


Article 27 (Use and Validity Period of Reward Currency)

① All reward currencies (MU, R) acquired by the Member within the Service may only be used on the device where the MURA application is downloaded or installed.

② The reward currencies (MU, R) acquired by the Member do not have a fixed validity period. However, if unused for 12 consecutive months from the date of accrual, they will expire in order. In addition, all reward currencies will automatically be deleted upon Member withdrawal. In the event that the Service is discontinued in accordance with Article 18, Paragraph 2, the usage period shall be until the date specified in the Service termination notice.


Article 28 (Limitation of Liability)

① The Company shall not be held liable for failure to provide the Service due to force majeure events such as natural disasters or other events beyond its reasonable control.

② The Company shall not be liable for any service disruption caused by reasons attributable to the Member.

③ The Company shall not be responsible for the reliability, accuracy, or content of information, materials, or facts posted by Members in connection with the Service.

④ The Company shall not be liable for any transactions or disputes between Members or between a Member and a third party made through the Service.

⑤ The Company shall not be liable for any damages arising from the use of Services provided free of charge, unless otherwise stipulated by applicable laws.


Article 29 (Governing Law and Jurisdiction)

① Any lawsuits filed between the Company and the Member shall be governed by the laws of the Republic of Korea.

② Any legal disputes arising between the Company and the Member shall be brought before the competent court as prescribed by the Civil Procedure Act of the Republic of Korea.







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